For this project, I wanted to create an ordering app akin to Grubhub and UberEats. Specifically, I wanted to create an app that's specific to bars and restaurants with bars that allows users to order food and drinks from their table without the need for a waiter to take their orders. Users can split the check evenly, pay individually, or pick and choose what they are paying for.
QR codes are based on each individual table to allow users sitting at the same table to connect to the same instance of the app.
Users could also gift orders to others with personalized messages for their friends or to meet new people.
I was responsible for everything UX related to this project - from user research to wireframing to prototyping and more.
Analyses of similar apps were conducted when researching for this project. I created a Competitive Audit detailing how other, similar apps function.
Based on this research, I found that general accessibility; user flow; and navigation needed significant improvement from competing products. Interestingly enough, no one app particularly stood out as a leading ordering app; all competitors needed significant improvement in one area or another.
My study's goal was to determine if users can complete core tasks within the prototype and determine the app's easy of use. Thus, I chose to focus on the following KPIs:
- User Error RatesAfter conducting a usability study, I found that some users felt the app should:
1) Increase emphasis on where users should be able to tap on and navigate to
I learned that responsiveness, while not essential to the user experience, is still incredibly helpful, especially with less experienced users.
If I were to continue from here, I would work on increasing the amount of features the app provides to users, such as further expanding upon splitting the check.
As with any project, more testing for increased feedback should be expanded upon for better accessibility and usability.