Case Study: Writing App

This case study project acts as a teaching aid and supplements in the development in creative writing for young adults who are eager to learn.

I was responsible for everything UX related to this project - from user research to wireframing to prototyping and more.

Platform: Mobile
Software Used: Figma
Project Duration: October 2021
Group: Myself; this was a personal project.

Analyses of similar apps were conducted when researching for this project.

Based on this, I found that teaching users based on their learning styles was highly underrated amongst competing products.

My goal in this study was to determine if users can complete core tasks within the prototype and determine if the app is easy to use. With this in mind, I chose to focus on the following KPIs:

- Time on task
- Conversion Rate
- System Usability Scale (SUS)

After conducting a usability study, I found that some users felt:

1) Some features should be gutted altogether
2) The app could have been more streamlined and easier to navigate
3) That they weren’t sure of what the app actually wanted to focus on. Either inspiring writers who know what they’re doing, or teaching new ones

I learned that navigation and flow are essential to using applications, regardless of the app’s intent for its users.

If I were to continue from here, I would work on streamlining the amount of features the app provides to users. This would make it more intuitive and easier to comprehend for newer users.

As with any program, I belive more testing for increased feedback should be expanded upon for increased accessibility and usability.